© 2021 Rhonda J. Dragomir
Early birds settle into their theater seats, popcorn and drinks in hand, for one reason—movie trailers. These mini-movies foment excitement for coming attractions that only grows as the films’ release dates near.
Authors can use the same medium to build anticipation for a book release. You don’t have to be Steven Spielberg to create an eye-popping book trailer. It’s easy to do with a little preparation and inexpensive software. Think like a Hollywood director and plan with these hints in mind:
- Write tight. Many experts advise a 90-second time limit. There’s no room for purple prose. You must axe unnecessary words faster than Paul Bunyan. Don’t use a complete sentence when a phrase will do. Insert your hook, build conflict, and finish with a compelling question that evokes the deepest fears or hopes of your target audience. Study other trailers to learn the necessary rhythm.
- Create an appropriate mood with images and music. In this medium, they are as important as words. A trailer is a marketing venture, so use only files licensed for commercial use. If necessary, purchase professional media, which can be surprisingly affordable. If you need a certain image or sound and can’t find it, search for a talented digital artist or composer who can craft it for you. Your investment will be repaid with increased book sales.
- Use written titles instead of narration. Most of us don’t have the vocal skills to record our own narration, and voice artists are expensive.
- End with a call to action. If the book is published, provide a link for purchase. If you know the release date, highlight it with a special effect or animation. If you don’t have a contract, you can still produce a trailer and put it on your website and social media to attract agents and/or editors.
- When I create book trailers, I use Corel VideoStudio software. I find it intuitive and simple to use, with a very low learning curve.
If this process seems too daunting, you may always hire a production company to create your trailer. Expect to pay anywhere from $300 to $1,000 or more, depending on the expertise and services the company provides.
Don’t be timid. Unleash your inner Spielberg. Say it with me—“Action!”
Ed. Note: I know from experience that Rhonda creates beautiful trailers which capture the essence of authors’ books at a reasonable price. She is also offering a free compilation of resources on building trailers for those who sign up for her ultra-helpful Writer’s LifeHacks newsletter.
_________________________
Rhonda Dragomir is a multimedia creative who treasures her fairy-tale life in Central Kentucky, insisting her home is her castle even if her prince refuses to dig a moat. She has published works in several anthologies and periodicals and is seeking publication of her first novel, a historical romance. Rhonda formed The Dragomir Group to offer website and design services to writers. She is a frequent guest at writers conferences and forums and teaches multiple subjects focused on the use of technology. Connect with Rhonda through Linktree.
