Build a Mission Statement

© 2015 Kat Crawford

This weekend I grabbed my coffee and studied mission statements. I wanted to share a concise reason for my giving “Capsules of Hope” Caregiver Seminars. Writing a mission statement wasn’t new to me. Still I couldn’t define my goals simply. I tried to brainstorm with others, but no one cam86ef75b7-dc52-4bea-9da2-22e03821d2f0e up with a catchy, mind boggling perspective on where I’m going with the seminars or why I do what I do for caregivers.

Okay, so I cracked open the books. Not really. I used the Internet. After hours of studying Disney, 3-M, Walmart, and ministry statements, I noticed that several words kept coming up: encourage, educate, teach, empower, offer help, and hope. Finally I came up with a list of do’s and don’ts.


  • Focus on what guides your goals. Be realistic and inspirational.
  • State your purpose clearly and concisely in ways that will motivate others.
  • Write for the one in need of your service.


  • Avoid lengthy verbiage difficult to read or memorize.
  • Avoid coined phrases familiar only to your circle of family and friends.
  • Avoid promises you cannot keep.


Capsules of Hope Mission Statement:
To help ordinary caregivers, whatever their circumstances—chronic illness, disability, or terminal illness—realize they aren’t alone; help and hope is available. To create an awareness of how neighbors, co-workers, family, friends, and the church can help the caregiver cope.

Once I finished my mission statement, I was ready to tackle my purpose, vision, and plan.

Purpose: To encourage caregivers, no matter their age or situation.

Vision: To create an awareness of the needs in a caregiver’s life.

Plan: To help people of all ages see how one ordinary person can make a remarkable difference in the life of a caregiver, one caregiver at a time.

When I finished the project, I felt empowered and inspired, ready to make more phone calls and schedule more “Capsules of Hope” Caregiver Seminars, where I educate family and friends on how to be the “caregiver of the caregiver.”

I want to create a difference in the world around me, and a mission statement helps me define that difference. Oh, be aware. I’m not into giving out cute mugs yet, but who knows what the future holds?
“The Lionhearted Kat Crawford is on the leadership team of WordSowers Christian Writers Group in Omaha, Nebraska. She is the author of Capsules of Hope: Survival Guide for Caregivers and has published in seventeen compilations and numerous magazines. Kat teaches workshops for writers conferences and has a passion to encourage authors. She is the mother of three and grandmother of six. Since the death of her husband, she writes From the Eyes of a Joyful Widow.6e1b75ae-c4ce-44fd-b9ef-1756c4a5dfde

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